About the Digital Marketing Department

In 2019, the Bank of Kigali initiated the Digital Factory (BKDF) as a core component of its digital transformation strategy. BKDF, originally an innovation department, was created to revolutionize banking technology and enhance the digital customer experience. Over time, it merged with the business division to create the Digital Bank Division (D-Bank), with a primary focus on developing innovative solutions to directly improve customer satisfaction.

The digital bank's vision is to revolutionize financial services by providing accessible and efficient banking to everyone, emphasizing trust and easy fund access.

We are seeking innovative, adaptable, and collaborative individuals to join their team and contribute positively to both customers and the banking sector

About the Job

A Creative Director in a Digital Marketing Department leads the creative direction and strategy for digital campaigns. Responsibilities include team leadership, overseeing content creation, managing media campaigns, collaborating across departments, analyzing performance metrics, and ensuring cohesive branding. The role requires a bachelor's degree, significant experience in senior creative roles, strong leadership, strategic thinking, excellent communication, and proficiency in analytics.

As a vital member of our team, you'll collaborate with various teams to generate innovative ideas for our product advertisements.

How do you know that this is for you?

1. Multifaceted Creativity: You possess a versatile creative skill set encompassing videography, photography, content writing, and design, enabling you to guide and mentor diverse content creators effectively.
2. Conceptual Expertise: Crafting innovative concepts from inception to execution is your forte; you excel in conceptualizing campaigns and guiding their development through to realization.
3. Directional Vision: You're adept at directing the creative vision throughout the entire process, from ideation to final production, ensuring alignment with brand objectives and market trends.
4. Visual Storytelling: Your ability to weave compelling narratives through visuals and content enhances brand storytelling, capturing audience attention and fostering engagement.
5. Hands-On Leadership: While leading a team, you're not just a visionary but also actively involved, providing guidance, refining techniques, and steering projects toward excellence.
6. Adaptability and Innovation: Embracing new technologies, trends, and creative tools fuels your innovation, allowing you to infuse fresh and captivating elements into campaigns.
7. Project Management: Proficient project management skills enable you to oversee multiple projects, ensuring they meet deadlines, budget constraints, and quality standards.
8. Strategic Decision-Making: Leveraging both creativity and analytical insights, you make strategic decisions that optimize content performance and drive impactful results.

What are the requirements for this job?

To excel as a Creative Director at Bank of Kigali's Digital Bank Department, the following qualifications and skills are required:

Qualifications:

Bachelor's degree in Creative Directing, filmmaking, Digital Media Production, Content Creation, Marketing Communications, or a related field(a rich portfolio showing your work) directly relevant to creative leadership in digital content creation.