About the Digital Marketing Department

In 2019, the Bank of Kigali initiated the Digital Factory (BKDF) as a core component of its digital transformation strategy. BKDF, originally an innovation department, was created to revolutionize banking technology and enhance the digital customer experience. Over time, it merged with the business division to create the Digital Bank Division (D-Bank), with a primary focus on developing innovative solutions to directly improve customer satisfaction.

The digital bank's vision is to revolutionize financial services by providing accessible and efficient banking to everyone, emphasizing trust and easy fund access.

We are seeking innovative, adaptable, and collaborative individuals to join their team and contribute positively to both customers and the banking sector

About the Job

As a Social Media Specialist, you will be responsible for developing, implementing, and managing our social media strategy to enhance brand awareness, engage audiences, and drive traffic to our digital platforms.

As a vital member of our team, you'll collaborate with various teams to generate innovative ideas for our product advertisements.

How do you know that this is for you?

  1. You Like Planning: Organizing and strategizing your approach is something you enjoy. You find satisfaction in laying out content calendars, scheduling posts, and devising structured social media strategies.
  2. Passion for Social Media: You possess a genuine interest in social media platforms, actively using them, and staying updated with trends, new features, and changes in algorithms.
  3. Content Creativity and Engagement: Crafting engaging content comes naturally to you, and you're adept at tailoring it for different platforms, aiming to provoke audience interaction and responses.
  4. Familiarity with Social Media Tools: You are enthusiastic about learning or already proficient in using social media management tools for scheduling, analytics, and optimization purposes.
  5. Hashtag and Growth Strategies: You understand the significance of hashtags, follower growth strategies, and engagement tactics, aiming to enhance brand visibility and reach.
  6. Interest in Vlogging and Video Content: You have a passion for creating video content, including vlogs, and enjoy exploring the storytelling potential of visual media to connect with audiences.
  7. Analytical Curiosity: You're naturally inclined towards data analysis, enjoying tracking and interpreting social media metrics to derive insights and refine strategies for improved traction.
  8. Adaptability and Learning Mindset: The rapidly evolving social media landscape excites you; you're eager to adapt, learn, and apply new trends and practices to optimize social media campaigns.
  9. Results-Oriented Approach: You are driven by achieving tangible outcomes, setting and exceeding performance metrics to drive engagement, followership, and brand visibility.

What are the requirements for this job?

To excel as a Social Media Specialist at Bank of Kigali's Digital Bank Department, the following qualifications and skills are required:

Qualifications: